This week, we’ve been busily delivering a special surprise to our clients. Our Ready Set Summer box is a pet project we undertook to thank our clients for their business, while at the same time demonstrating how they can use the hottest trends of 2018 to present a new face of their brand to their clients.
The winter of 2018 was a miserably drawn-out affair, with snow and ice storms continuing almost to the end of April, so it felt particularly important to celebrate the start of summer. We decided to create a treasure chest of our favourite summer-friendly promo items, complete with a creative decoration. Now that it’s out, we wanted to share the creative process with our readers – hopefully we can inspire you to take your summer promo campaign in an unexpected and fun direction!
Followers of our socials will know that we’ve been obsessed for some time with the current explosion of vibrant, graphic patterns, and a loud tropical theme was a no-brainer for summer. Our entire aesthetic had to flow forth from one single unifying theme, and after brainstorming over what that theme would be – palm tree? Pineapple? Parasol? – we settled on the noble flamingo. This bird is a designer’s dream, with its gracefully curving neck contrasting with its angular legs, and the sturdy body anchoring it symmetrically; plus, the vibrant pink is so totally on trend.
So, our kit would be in two bold contrasting colours: hot pink, and the equally trendy navy blue, suggesting a moody summer night sky over a raging beach party. We then sourced a beautiful, clean line drawing of a flamingo and modified it to include our company name. the simplicity of the design ensured that it would look sharp and fantastic, no matter what type of decoration was used.
In choosing the items, we wanted to create a good mix of old essentials and brand new items that are sure to become essential, ranging from the very thrifty to the premium keepsake. Above all, the items absolutely had to be useful. We were absolutely not interested in anything that couldn’t be put to immediate use over the long-awaited May long weekend. We chose colours that matched our theme, aiming for a balance of pink and blue items, based on an availability of colour and which colours were more flattering to which textures. We then branded each item with our flamingo – either in the contrasting colour, or as an etching. Here’s what we came up with.
Copper-Insulated Wine Tumbler
Classic design with no risk of shattering. Keeps your sangria well-chilled.
Cedar Grill Paddle
A Canadian made, bristle-free BBQ scraper. The cedar smells intoxicating!
Flamingo Floating Coaster
This floating drink holder is perfect for the pook (and the lake, but you might have to chase it!)
The silky soft feel of these sunglasses is intoxicating.
Packable Tote Bag
Your perfectly convenient summer carry-all.
Hands free / sand free solution for your drinks, phone & more.
Georgian Bay Gin Smash
Crisp and citrus, this hugely popular lakeside beverage is made with locally-produced gin.
What elevates a giveaway to a gift? The pretty box, of course! With so many digital options out there, there was really no limit to how we could design our custom corrugated-cardboard gift boxes. The sturdiness of the box was absolutely paramount, and thankfully we did not have to sacrifice durability for aesthetics!
With our flamingo theme and our chosen colours in mind, we sought out and found a fantastic, quirky pattern to decorate our gift box, intending that the box itself would be a fun, reusable keepsake item. After much deliberation, we decided to display a simple text slogan on the box lid, while keeping our company name and logo subtle but still clearly visible. And thus, “Ready…Set…Summer!” was born.
To seal the box, we designed custom circle stickers with our flamingo logo. The glossy, heavy stock feels lovely to the touch. Inside, simple white crinkle paper kept our items safe in transit while creating a visual thrill for the receiver.
THE PERSONAL TOUCH
Because these boxes were intended for friends and clients, it was important that we were able to include a personal note in every single box. We designed a double-sided post card using our flamingo print and slogan. On one side, we listed the items with a brief description of their use, which was necessary for brand-new items like the Beach Nik and Grill Paddle. On the other, we included ample blank space for a brief, handwritten note of well-wishing.
What would a summer promo campaign be without a great deal? Readers, you’re in luck. If any or all of our items have caught your eye, or you would also like to create a summer gift box for your friends and clients, simply contact us with the promo code #readysetsummer – or better yet, use the hashtag in your social media channels – and receive 20% off column pricing.
Inspired yet? Tell us how we can make your summer promo vision come to life at email@example.com.